  | Virgin’s Online Casino Joins Poker Race Since its explosion onto the online casino scene, Richard Branson’s Virgin Gaming has revamped its poker site twice. Recent developments include the opportunity for one lucky online casino poker fan to win entry into three of the poker world’s most prestigious tournaments. Along with new prizes offered at the online casino, the site has undergone extensive design upgrades, as well as adding a range of games developed by Boss Media. The online casino has also indicated that it plans to follow in the footsteps of large online casino operators 888 and Party Gaming by using its new poker site to cross-sell different products. The initiative will be supported by Virgin’s substantial resources throughout the business world. Casino players can expect to receive a range of prizes redeemable at Virgin businesses, including airlines and retail outlets, as illustrated by one casino fan’s prize of a weekend to Marrakech after he won a game of Texas Hold’Em poker. While the poker market is one of the most competitive online industries currently operating over the internet, Virgin hopes to beat off some of its rivals by capitalizing on its policy of welcoming newcomers. Casino fans new to the game of poker are Virgin’s target audience, and the online casino site has been quick to stress the fun side of the game over the competitive element. Virgin has also confirmed that it intends to roll out its poker product on Virgin trains and airlines this year, thereby increasing its exposure to online casino fans. Back |
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